PROSPECT RESEARCH & Naming Rights
Consulting Services
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Our team has over 25 years experience working with Development Staff
on Who to talk to and How Much to Ask
and the strategies to get there
Pressed for time?
Tight deadlines?
We can help in a number of ways:
Prospect Research
....developing Philanthropic Biographies on individuals
....background data on the competition
....in-depth corporate profiles
....detailed Giving History to other nonprofits
Capital Campaigns
>>Quiet Phase prospect identification
>> Market Valuations for Naming Rights
>> Naming Strategies
>> Benchmark Reports for Capital Campaigns
>> Updating Naming Policies
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Can you afford a $1 million mistake in judgement?
How about $5 million or $10 million?
Market Valuations of Naming Opportunities
could be worth millions to you
Benchmarking is used to establish the most appropriate ASK AMOUNTS for naming opportunities.
Seen as an important Emerging Trend, development staff in campaigns large and small, are using
benchmarking in strategic planning efforts.
The competition for large gifts is intense. Major gift donors can and do donate to multiple charities.
Help them choose your organization by offering appropriate Ask Amounts for your naming opportunities.
Which ASK AMOUNTS are best
for your campaign?
| Name the Building |
$ 10,000,000 |
$ 5,000,000 |
$ 2,500,000 |
| Atrium |
$ 1,000,000 |
$ 500,000 |
$ 75,000 |
| Conference Room |
$ 500,000 |
$ 350,000 |
$ 250,000 |
| Computer Lab |
$ 150,000 |
$ 200,000 |
$ 40,000 |
Education
- Health Care - Arts & Culture - Social Services - Municipalities -
Religious Groups - Endowments - Other Non-Profits
BENCHMARK REPORT
for Naming Opportunities
A Benchmark Report can provide you with strategic information such as peer-to-peer comparisons,
and news on recent Major Gifts for specific naming opportunities.
In-depth analysis of emerging trends ranging from In-Perpetuity to Multi-Year Choices, from deliverables to
naming rights and privileges, your Benchmark Report can be scaled up or down depending on your needs.
Our own National Survey of Naming Opportunities has over 26,700 entries in an online database.
Continuous updates boost the depth of coverage.
You will have a unique perspective of the market values for naming opportunities including local,
regional and national information. A customized information package that you can use today.
TRAINING
HOW TO Develop Benchmarks
for Naming Opportunities
High Net-Worth individuals are getting involved in dynamic fashion with a new style of major gift. Changing
expectations by this group look for increased accountability. Donors want to know their money made a difference.
In this workshop-type session we will discuss tactics and strategies for setting the ASK AMOUNTS
for named gifts. From buildings, to naming an outdoor track, computer labs to hospital wings, from
endowment levels to sponsorship opportunities, an in-depth exercise with take-away results.
Handouts include customized hard copy work sheets for peer-to-peer comparisons.
Training sessions range from 45 minutes to 2 hours in length.
The How-To workshop will be delivered in a combined telephone / online format. In addition to the Training
session, you will have 30 days access to our online database to complete your own benchmarking.
To schedule your own workshop or for more details contact:
Terry Burton
Director of Research
Tel ( 519 ) 915-0285
The Major Gifts Resource Centre
is a division of Dig In Research 2007 Inc.
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